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Thursday, 10 October 2013

Kjaer Weis launches organic mascara in the UK


Kjaer Weis, the cosmetics brand created by Danish-born, New York-based make-up artist Kirsten Kjaer Weis, has introduced its new certified organic mascara in the UK, offering long wearing and durable performance. Being refillable, the new mascara is also sustainable and hygienic, boasting a unique compact design. The refillable insert is discarded after three-month usage, limiting packaging waste and ensuring fresh product, while helping to prevent bacteria build-up and potential eye infections. Ingredients include theobroma grandiflorum seed butter, beeswax and carnauba wax, which each serve as binding agents; carrageneen extract, a thickener, stabiliser and gelling agent; castor seed oil, used to protect and nourish lashes, helping to prevent eyelash loss and breakage; calming and soothing lavender flower water; and rose oil. The new Kjaer Weis Mascara, priced £32, is available in the UK from naturisimo.com priced £32, with the refill priced at £19.

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