Victoria Beckham to open first shop-in-shop

Maria Luisa Poumaillou, Printemps fashion editor; 

Paolo De Cesare, Printemps CEO; Victoria Beckham.

Fashion designer and businesswoman Victoria Beckham has collaborated withdepartment store Printemps Paris to open her first shop-in-shop. Victoria Beckham first sold her designs in a pop-up shop at Maria Luisa boutique of Printemps Women's store, and is now establishing on the same floor in a first brand-dedicated shop-in-shop. The 40 sq.m2 space will carry Victoria Beckham's five collections: Ready to Wear, Victoria, Victoria Beckham, Eyewear, Accessories and Denim.