Chanel, Prada & Rolex among 2013/14 CoolBrands list

Luxury fashion and lifestyle brands Chanel, Prada, Rolex and Alexander McQueen all featured among the top 20 in this year’s CoolBrands list, which saw everyday brands including Häagan-Dazs, Ben & Jerry’s and Vogue drop out of the top spots. The list, topped by technology giant Apple, follows a vote by 3000 British consumers and a panel of 38 key influencers, including TV Chef Gizzi Erskine, musicians Laura Mvula and Charli XCX, Bestival founder Rob da Bank and model Daisy Lowe. The official 2013/14 CoolBrands Top 20 is:

1. Apple
2. Aston Martin
3. Rolex
4. Nike
5. Glastonbury
6. YouTube
7. Google
8. Twitter
9. Virgin Atlantic
10. Ray-Ban
11. Mercedes-Benz
12. Bang & Olufsen
13. Chanel
14. Prada
15. adidas
16. BBC iPlayer
17. Sony
18. Sony Music
19. Alexander McQueen
20. Spotify