New look Tu at Sainsbury's launches in stores this week

One year away from the brand’s 10th year anniversary, Tu at Sainsbury’shas unveiled a completely new look and feel with contemporary branding and reimagined collections. Launching this week, the new collections have been streamlined to include more catwalk and global trend inspiration. Sainsbury’s has also invested in a 30-strong design team, bringing a renewed focus to key areas including womenswear, accessories, lingerie and denim. The AW13 womenswear collection includes a mix of 20’s and 30’s Great Gatsby-inspired vintage pieces and oversized coats and knits. The menswear range focuses on heritage pieces including fairisle knits and wax cotton jackets in addition to Nordic naval inspired items such as pea coats, chunky knits and dark denim. Childrenswear includes a mix of colourful knitwear, on trend outwear and an extensive mix of dress-up items. The range also introduces new fabrications including marl yarns and fabrics, as well as launching a new girlswear collection that has been ‘Made in Britain’ featuring fashion led, prints and designs. Prices will be affordable, with men’s lambswool jumpers starting at £20, leather handbags for £35 and women’s jeans starting at £12.50. The collection is available at 395 Sainsbury's stores nationwide