UK lingerie brand
Ultimo has today announced model and Strictly Come Dancing finalist
Abbey Clancy as
the new ‘face and body’ of the brand, taking over from Luisana
Lopilato. Abbey (pictured above right, with Ultimo founder Michelle
Mone, will star in Ultimo’s SS14 campaign, to launch early next year,
showcasing an enhanced ‘Miracle Solutions’ range and new fashion lines,
which cater for women from A through to DD cups. The campaign will also
coincide with the launch of Ultimo’s new website, and will be supported
by marketing activity. Ultimo is cureently available from ultimo.co.uk
and Debenhams.
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