Amber Valletta appointed as face of H&M's Conscious collections

H&M has announced the introduction of two new collections, Conscious and Conscious Exclusive, which will be available from 10 April 2014. Both collections will feature supermodel Amber Valletta, who is known for her interest in sustainability. The Conscious collection contains key fashion pieces, each made with materials that are more sustainable, such as organic cotton, Tencel, hemp and recycled materials. The collection will be available in all ladieswear H&M stores, as well as online. For this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank, Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion. The intricately detailed pieces in the Conscious Exclusive collection showcase things that can be done with more sustainable materials, taking inspiration from a mix of flamenco and bohemia. Conscious Exclusive will be available in 150 selected H&M stores worldwide, as well as online. Amber (pictured) commented on the partnership:  “I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.”