Goldwell launches Reallusion hair trend collection

Global professional hair brand Goldwell has introduced its new hair trend collection for 2014, titled Reallusion. The collection was created by Goldwell’s Global Color Zoom 2014 Creative Team to inspire professional stylists and salon clients, and will be used by the brand in over 40 countries for one year. The colour and cut collection, along with new techniques for stylists, as part of their annual Color Zoom project. Reallusion offers different light and visual angles which expose unusual colour combinations. Goldwell has introduced two new iridescent shades for this collection: Sparkling Brown, a cool brown with a touch of violet; and Peachy Beige, a warm blonde with a peachy-beige character refined with shimmering gold. These base shades can be used to create unique colour combinations or accented with rose, violet and red tones. The Reallusion looks and techniques are available in selected Goldwell salons nationwide.