Maria Bonita by PHAX is rebranding back to
PHAX Swimwear
as part of a global marketing strategy. PHAX has been an
internationally recognised name for over 40 years in the swim and
beachwear industry, and so the directors in Columbia decided that after
trialling Maria Bonita for two years, it was best to go back to their
original routes. The name alteration will start from the new High Summer
collection, launching in April, which includes a range of swimwear,
cover-ups, beachwear and accessories, retailing from £50 for a bikini
and £30 for a cover up.
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