The Mayor of London Boris Johnson is launching a new campaign to promote the booming British menswear industry, which currently brings £10 billion to the UK economy and is predicted to overtake womenswear sales by 2016. To coincide with London Collections: Men (LC: M), which takes place from 6-8 January, the Mayor is launching the London Home of Menswear competition to find the most stylish postcode in the capital. Those entering have the chance of winning a selection of fashion prizes, including a made-to-measure three-piece suit by E. Tautz, a pair of shoes by Mr. Hare, and a tartan dog designed by Christopher Raeburn.
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