Modelinscene

Thursday 9 January 2014

Italian swimwear brand David to launch shaping range for SS14



Italian swimwear brand David has announced the launch of a brand newSolutions shaping range for 2014. Available from SS14 onwards, the Solutions range is aimed at women who feel they need a little extra control in their swimwear but do not want to compromise on style. The control swimwear from David will be designed to look the same as the non-control collection including all design and embellishment detail while using special fabrics to help shape the wearer. David was introduced in the UK for the SS13 season has been liaising with UK distributors Patricia Eve to provide a shaping collection alongside the existing styles. The David Swim family is split into three groups - a young, dynamic range called David Fashion; a shaping selection called David Solutions (featuring body sculpting tummy control) and David Iconique, which is a range of cover-ups and kaftans, designed to sell with the swimwear or on its own as beach accessories. In addition the size options across the collection will be expanding to offer a wider choice for consumers with prices between £65 to £75 (approximately). 

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