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Monday, 27 January 2014

Swarovski Collective unveils designers for AW14


Swarovski has announced the designers who will form the AW14 Swarovski Collective. The international programme has been supporting both emerging and established fashion talent while encouraging creativity and innovation with crystal for 15 years. Founded in 1999 by Nadja Swarovski following her collaboration with Alexander McQueen and Isabella Blow, the Swarovski Collective has grown to support over 150 designers. Selected for creative flair and ability to demonstrate craftsmanship with crystal, the Collective designers receive financial support as well as free reign to experiment with Swarovski’s extraordinary crystal range. The 15 Swarovski Collective designers who will showcase collections at New York, London and Paris Fashion Weeks include established names such as Rodarte, Prabal Gurung and Mary Katrantzou as well as newcomers Brandon Sun, Fyodor Golan and Tex Saverio. US designer Brandon Sun crafted a career at both J Mendel and Oscar de la Renta before presenting his first collection, including signature fur looks, at New York Fashion Week in 2012. London label Fyodor Golan won Fashion Fringe in 2011 and honed its conceptualist approach to design at both Alexander McQueen and Raf Simons, before establishing the label in 2010. Tex Saverio is showing at Paris Fashion Week for the second time, having previously attracted attention for his collaborations with Lady Gaga and more recently the wedding dress he designed for Jennifer Lawrence’s character in The Hunger Games: Catching Fire.

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